--- title: Portfolio-GordonRussell description: Check out the work Calgary Designer Bradley Beal created on Gordon Russell. --- [Skip to main content](https://bradleybealdesign.com/portfolio-gordonrussell#main-content) [![](https://bradleybealdesign.com/hs-fs/hubfs/BradleyBeal%20_%20Design..png?width=179&height=20&name=BradleyBeal%20_%20Design..png) ![](https://bradleybealdesign.com/hs-fs/hubfs/BradleyBeal%20_%20Design..png?width=179&height=20&name=BradleyBeal%20_%20Design..png) ![](https://bradleybealdesign.com/hs-fs/hubfs/BradleyBeal%20_%20Design..png?width=179&height=20&name=BradleyBeal%20_%20Design..png) ![](https://bradleybealdesign.com/hs-fs/hubfs/BradleyBeal%20_%20Design..png?width=179&height=20&name=BradleyBeal%20_%20Design..png)](https://bradleybealdesign.com?hsLang=en) - [Home](https://bradleybealdesign.com) - [Website Design](https://bradleybealdesign.com/website-design) - [Graphic Design](https://bradleybealdesign.com/graphic-design) - Show submenu for Portfolio Portfolio - [Poeta Digital](https://bradleybealdesign.com/portfolio-poeta) - [RWT/MAXIMA](https://bradleybealdesign.com/portfolio-maxima) - [Cudagra](https://bradleybealdesign.com/portfolio-cudagra) - [Gordon Russell](https://bradleybealdesign.com/portfolio-gordonrussell) - [nuPharma](https://bradleybealdesign.com/portfolio-nupharma) - [Contact](https://bradleybealdesign.com/#contact) Open main navigation Close main navigation - [Home](https://bradleybealdesign.com) - [Website Design](https://bradleybealdesign.com/website-design) - [Graphic Design](https://bradleybealdesign.com/graphic-design) - Show submenu for Portfolio Portfolio - Portfolio - [Poeta Digital](https://bradleybealdesign.com/portfolio-poeta) - [RWT/MAXIMA](https://bradleybealdesign.com/portfolio-maxima) - [Cudagra](https://bradleybealdesign.com/portfolio-cudagra) - [Gordon Russell](https://bradleybealdesign.com/portfolio-gordonrussell) - [nuPharma](https://bradleybealdesign.com/portfolio-nupharma) - [Contact](https://bradleybealdesign.com/#contact) # Gordon Russell. ##### Keeping you Moving. Established in 1930, Gordon Russell Limited is a Canadian family-owned business supplying and servicing certified engineered products in Western Canada and the Pacific Northwest.  [Client Website](https://www.gordonrussell.com) ![Player Card Assets (1)](https://bradleybealdesign.com/hs-fs/hubfs/Player%20Card%20Assets%20(1).png?width=1080&height=1350&name=Player%20Card%20Assets%20(1).png) ![Card_Gordon Russell (1)](https://bradleybealdesign.com/hs-fs/hubfs/Card_Gordon%20Russell%20(1).png?width=1074&height=1188&name=Card_Gordon%20Russell%20(1).png) CASE STUDY ## Website Overhaul (UI/UX) Here’s how I helped! > Completely redone website. Personas, Branding, Mockups, Prototype, Design, and Implementation. > Rebuilt website from the ground in Hubspot CMS to take advantage of clients previous membership and CRM.  > Created detailed prototypes in FIGMA to present to client, including a revamp of their existing vast product offerings. ## More Details ![Group 30](https://bradleybealdesign.com/hs-fs/hubfs/Group%2030.png?width=988&height=643&name=Group%2030.png) #### UI/UX Utilizing FIGMA, I created detailed prototypes for web and mobile to present to the client. Revamping their branding and user experience simultaneously.  ![Frame 9 (3)](https://bradleybealdesign.com/hs-fs/hubfs/Frame%209%20(3).png?width=1189&height=691&name=Frame%209%20(3).png) #### Website Completely rebuilt website in HubSpot CMS builder, using a custom theme built by Poeta Digital. Poeta developers integrated an Amazon cloud service to host client's vast product catalogue.  ![Group 31](https://bradleybealdesign.com/hs-fs/hubfs/Group%2031.png?width=988&height=643&name=Group%2031.png) #### Marketing Helped with client rebranding, and implemented G-Suite for analytics and conversions data in digital marketing. SHOWCASE ## Before & After ##### Old Website The previous website was slow, clunky, contained myriads of irrelevant information, and was not secure.  It was difficult to navigate for new users, and frankly just hard to look at.  ![Group 38](https://bradleybealdesign.com/hs-fs/hubfs/Group%2038.png?width=271&height=500&name=Group%2038.png "Group 38") ##### Current Website After a heavy redesign, we arrived at a much better user experience.  Product and services are clearly defined, and an Amazon-styled search bar was implemented across products for a familiar UI.  ![Group 36](https://bradleybealdesign.com/hs-fs/hubfs/Group%2036.png?width=301&height=500&name=Group%2036.png "Group 36") ![Card_Cudagra](https://bradleybealdesign.com/hs-fs/hubfs/Card_Cudagra.png?width=1074&height=1188&name=Card_Cudagra.png) [CUDAGRA](https://bradleybealdesign.com/portfolio-cudagra?hsLang=en) ![Card_nupharma](https://bradleybealdesign.com/hs-fs/hubfs/Card_nupharma.png?width=1074&height=1188&name=Card_nupharma.png) [nuPharma](https://bradleybealdesign.com/portfolio-nupharma?hsLang=en) ![RWT/MAXIMA](https://bradleybealdesign.com/hs-fs/hubfs/RWT.png?width=1074&height=1188&name=RWT.png) [RWT/MAXIMA](https://bradleybealdesign.com/portfolio-maxima?hsLang=en) ## My Recent Projects Check out some of my recent work, including UI/UX and Digital Marketing for clients in Manufacturing, Healthcare, and Health & Wellness. ![BradleyBeal _ Design.](https://bradleybealdesign.com/hs-fs/hubfs/BradleyBeal%20_%20Design..png?width=717&height=80&name=BradleyBeal%20_%20Design..png) - [Home](https://bradleybealdesign.com) - [Website Design](https://bradleybealdesign.com/website-design) - [Graphic Design](https://bradleybealdesign.com/graphic-design) - Portfolio - [Poeta Digital](https://bradleybealdesign.com/portfolio-poeta) - [RWT/MAXIMA](https://bradleybealdesign.com/portfolio-maxima) - [Cudagra](https://bradleybealdesign.com/portfolio-cudagra) - [Gordon Russell](https://bradleybealdesign.com/portfolio-gordonrussell) - [nuPharma](https://bradleybealdesign.com/portfolio-nupharma) - [Contact](https://bradleybealdesign.com/#contact) ©2026 Brandvious, Inc. 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